Aol time warner

The uniting in the midst of the AOL and Time Warner is most certainly a challenging undertaking. To mix a traditional culture existing at Time Warner as overage company with the flexibility of the new AOL culture was both inquisitive and promising.The merger promised Time Warner entrance into the new digital markets where it lacked expertise and created synergies to consider. As a leader in interactive services and thrower of powerful mesh brands, AOL could deliver performance in areas that promised the greatest growth in the geezerhood to come. At the same time, Time Warner with its large asset base created a climate in which AOL would have resources for the realization of the most ambitious projects and undertakings.The pickaxs vary depending on the degree of freedom companies want to have in their operations. On the one hand, AOL and Time Warner could remain to function as two shed light on entities, undivided by controversies. In this case, the merged company would only interest in cost-saving and some cross-marketing strategies to increase the profits of shareholders.On the contrary, the company can choose to undertake a massive cultural overhaul in position to blend the two parts closer together. This choice is extremely risky as the two cultures represent different poles of managerial culture.In my opinion, the first choice is the most rational as both companies would need time to envision what they are dealing with. Previously functioning as part of all AOL or Time Warner, the two executive teams have elaborated their own approaches and positions, and bringing those closer together would be difficult.Both companies would thus have to a greater extent time to study each others business models and lease the best aspects of culture and business practices. The restructuring has to be carried out proportionately to the surface of both companies, or, alternatively, inclusion of executives from each company on the board could be equal. In this way, the merger would respect both cultures and give them time to set up to each other.