The Market for Separately Ticketed Suits Essay Example for Free

The Market for Separately Ticketed Suits Essay1Versatility refers to the ability to mix-and-match items after the leverage. 2Traditional vitrines have low versatility as they are expected to be worn as a whole face (or uniform).2. The traditional suit (TS) guest is different than the target node for high- prize separates (HQS), as they have distinct gustatory sensations and exhibit different behavior. Firstly, the TS customer will require sales assistance, while the target customer for HQS will prefer to shop by self-service. Secondly, the TS customer likes to plan his corrupt, while the target customer for HQS will most likely make his purchase spontaneously. Thirdly, the target customer for HQS prefers versatility in the form of choosing and customizing his own suit, while the TS customer does not top dog get the prescribed design of a business suit. Finally, the TS customer puts higher emphasis on achieving the executive note when they make a purchase, while the targ et customer for HQS focuses on comfort and ease of purchase. 3. With regards to merchandising and trade techniques, high property separates (HQS) will straits a good fit with Jaymar Ruby (JR). As the Jaymar customer is already a quality-slack (or separates) customer, encouraging him to purchase other quality separates would be considerably easier.Hence, marketing HQS in JR will seemingly be an expansion of the product course since JR already has a head-start in selling separates. In addition, the aggressive marketing strategies of JR would be put into good use when introducing this new segment of products into the market. However, it is charge noting that the quality of garments in JR seems to be in conflict with HQS, as JRs garments are classified as 1 make (Exhibit 4), which is in the lower end of the quality spectrum. In spite of this, HQS will offer a good fit with JR as the competitive prefer reaped in initiating the separates business via JR outweighs the conflict in qua lity of garments. A possible solution to this issue is to communicate clearly to the customer that HQS are of a superior quality. 4. This will depend on the position that HSM will take. The separates customer ignores quality in preference to the ability to purchase more garments, and might not perceive any difference between HQS and low-quality separates (LQS).Hence, if no action is taken by HSM, the separates customer might still prefer LQS (since it costs lesser than HQS, and en ables them to purchase more garments), and HSM will still face significant competitive threat from LQS. Therefore, HSM must be able to differentiate HQS such that the separates customer perceives distinct benefits in HQS as compared to LQS, which also justifies the difference in price. unrivaled example would be to market HQS strategically so as to convince the separates customer that higher quality will equate to higher comfort (since separates customer places emphasis on comfort), which justifies the hi gher prices charged for HQS.Thus, LQS could offer to the separates customer who prefers having the ability to purchase more garments (and hence, sacrificing comfort), while HQS could cater to the separates customer who does not mind paying a higher price for more comfort. Hence, if HSM is able to create perceived valuate for its HQS and communicate this message effectively, it will be able to successfully thwart the competitive threat from LQS in the short run. However, it should be noted that if HSM experiences success in selling HQS, companies of LQS will then consider upgrading to HQS, or new competitors could be attracted to the market. Therefore, in the long run, it is a likelihood that the competitive threat faced by HSM might then intensify.5. HSM should introduce a problem of HQS. Firstly, from the perceptual map, we can see clearly that HQS, LQS and TS for each one represent a different benefit combination, and hence, could cater to different segments of customers. As s een from the second question, the traditional suit customer and the target customer for HQS have distinct preferences and behavior, and HSM could thus better target the separates customer by introducing a line of HQS. In addition, as seen from the 3rd question, HSM will have a competitive advantage in selling HQS as the avenue chosen for starting the separates business (JR) is already selling quality slacks, and introducing HQS in JR would only be an expansion of the product line. Also, as mentioned in question 4, introducing a line of HQS will be able to thwart the competitive threat from LQS for the time being. Therefore, based on the above points, and that the current level of competition in the market for HQS is nearly non-existent, it is strongly recommended for HSM to introduce a line of HQS.