Strategy

strategy II.D. Competitor Analysis II.D.1. Firms Competitors/Market Sh ar US/ orbiculate Toy fabrication The overall US toy assiduity is really fragmented. The US leaders argon Mattel, Hasbro and bound, respectively. Toy makers guard historically targeted American children, who on average, necessitate about $400 suited of toys annually. The average for children outside the US is $34. (Hoovers, Toy pains overview) In July 2003, Mattel dischargeed the foodstuff as a direct competitor to LeapFrog. So far, Hasbro has decided not to enter this trade. The global toy diligence is approximately $60B, excluding video games. (Hoovers Online; Toys & Games Industry Overview). ELP Category unrivaled of the few that is growingLeapFrog pioneered this market Although the overall toy manufacture is growing at nevertheless 1-2% per grade, there are segments at bottom the industry that have higher growth. The electronic interpret support (ELA) kinsperson is one of them. LeapFrog essentially created this category; LeapFrog toally dominated both product categories it had essentially created, preschool electronic learning aids (ELA), in which it held a 77% market share, and non-preschool ELA (for ages sise to nine), with a 68% market share. (HBR Case, p. 8; year 2002) 10K disceptation section, p. 11-12 (10K, p.

36) We believe that we are germ to compete, and will increasingly compete in the future, with makers of touristy game platforms and smart unsettled devices such(prenominal) as personal digital assistants. These companies are well check into to compete effectively in our primary markets. Additionally, we are number one to cross over into their markets with products such as our Leapster platform and iQuest hand-held device. Many of our direct, indirect and emf competitors have significantly long-acting operating histories, great grunge recognition and substantially greater financial, technical and marketing resources than we do. ELP Market [As a result of this phenomenon in our society] the toy...If you necessitate to get a serious essay, order it on our website: Ordercustompaper.com

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