How far can metrosexual men go?

Metro informals argon well-educated, sensitive and straight urban dwellers keeping touch with his feminine side. They usually go for hu worldly concern beingsicure and could so far consider their hair curbn cargon of by stylists and not the barbers. These custody love shopping and even so off wear jewelry. Their bathroom counters ar full of male products that embroil moisturizers and some makeup. They work on their physiques at fitness clubs as opposed to gyms and this port gets them a lot of attention that delights them. Metrosexuals are mostly anchor in large cities especially media centers. There is however imitations and experi manpowerting among men in other smaller cities.These men concur a great concern for how they appear. Their deportmentstyle displays char put to workeristics stereotypically linked to gay men. Metrosexuality traces its origin from an article by Mark Simpson in The Independent in 1994. He described a metrosexual man as adept who has high inco me and lives or works in the city, where he brush off find the best shops. Metrosexual men are proving to be among the best markets for decorative products in the decade. In 1980s, these men were only demonstrate in contrive magazines, TV ads or gay bars. Later in the 1990s they were all all over and even doing their shopping.The trend The bournes popularity rose after Simpson wrote another article Meet the metrosexual. Euro RCSG Worldwide, an advertising firm, immediately adopted this edge for marketing studies. Some careers have been known to attract metrosexual men. They include music, media, table waiting and modeling. Popularity of this metrosexuality rose touch increased integration of gays into company and a decline in out(p)s towards those deviating from masculinity notions. Shortly after, Canada, Belgium, some US states and Holland enacted legislation for gay marriages.Metrosexuality aroused a lot of curiosity when a marketing agency seek exploring the changin g face of American men. According to this research titled, The Future of Men USA, there is a bare-ass clique of men who reject traditional male roles and do as they please no yield what the society thinks about them. The media and male magazines such as Maxim and FHM have greatly influenced men to buy the farm metrosexuals. They have devoted a lot of their space to fashion. They encourage the men to dress fashionably. Homosexuals are likewise believed to have contributed towards metrosexuality.Despite metrosexuals being totally heterosexual, the homosexual movement helped in the society accepting an unmanful lifestyle and characteristics. Consequently, the society is now very comfortable with homosexuality. Displaying it on television is no longer a taboo since the heterosexual males are now comfortable with the homosexuality culture. Metrosexual men are much sensitive and effeminate than their fathers were. They are have shown leave behindingness to push the restrictive se xuality boundaries defining what in masculine and what is feminine and legato consider themselves real men. Metrosexual men are secure in their sexuality. Pedicures and facials do not make them less(prenominal) heterosexual or less masculine. Research has revealed that 43 per cent of men are not at ease with their general appearance. Sixty-three per cent of them are particularly not happy with their abdomens. This courses to their seeking the services of cosmetic surgeons for minor aesthetic operations. Abdominal liposuction for wiping out love handles has become very popular. Lip augmentation surgeries and Botox injections have as well become very popular among men.Opting for cosmetic surgery among men is usually a pass resort in improving their personal appearance. They dress well, groom well and move to cosmetic surgery. These procedures include laser skin resurfacing, chin augmentation and eyelid surgery. Sometimes metrosexual mens preoccupation with personal appearance ca n take to the extremes. It can interfere with schoolwork, career and relationships. This is where a therapists advice should be want to create a healthy and more sensible approach to personal appearance. All men, regardless of their sexual orientation, are developing a big interest in their personal appearance.They visit hairdressers instead of barbers. They also avoid the use of soap because they say it is harsh on the skins, go to the gyms instead of sports, and find it knockout to decide what to wear. They cut down a lot of time on the mirror, in boutiques and bars instead of pubs. They also dance at night clubs and go to salons. Marketers have responded to this trend by dropping the macho chemical element from all the products that target men. Tough male images have completely been done a route with even on car and beer advertisements. Fashion chains for men are increasing.Some womens stores like Esprit have launched products for men as well. Mens magazines have their fashion coverage since more ads are coming in. Fashion and binding adverts for FHM, a mens magazine, have been increasing for the past three years. Two decades, vanity, skin care and male fashion were identified with homosexuals. This has now been abandoned. Even the workplace has experienced changes for men. The growing number of sinlessness collar workers brings with it the need for good appearance. For effective competition in the work environment, one must take care of his body, cut his hair neatly and dress well.Even beer marketers are using a less masculine tone in communicating with men. They have also changed the how they buy their electronic goods, cars and home ware. In purchase of electronic goods, for instance, men are no longer interested in the traditional male attributes such as gadgetry and technical features. Instead they follow what could be called female attributes such as the stores environment, service and other intangible attributes. Vehicle advertisers are emphasi zing more on the people campaign and their feelings and not the vehicles physical limitedations (Trubo, 2008). Proponents viewTraditionally, men are supposed to avoid feminity, restrict their emotions, disjuncture sex from intimacy, pursue consummation and status and be self reliant, aggressive and homophobic. However, statistics have shown that pursuing achievement and status has lost its importance compared to how it was in the past. Restricting emotions and disconnecting emotions from intimacy is no longer important to men either. Men do not find sexual palliatedom enthralling any more. The modern man shows less avoidance of femininity and embraces attitudes and customs that were stereotypically a reserve for women.Masculinity has had a considerable shift over the years. The modern concept of masculinity is very different from that of ancient times. Certain aspects of modern style and doings perceived as feminine were actually masculine in the past. They include jewelry and makeup. Feminity came to conquer masculinity and the latter became restrict (Simpson, 2002). Metrosexuality is seen as a counter-reaction against this change. Some men have a feeling that they are too restricted within their gender roles. It is a way of establishing more equality between men and women by shifting towards androgyny.Cultural and attitude changes towards masculinity have led to changes in the conservative masculine norms. This can often be seen in the media, especially TV shows Culture and the environment had to change for the metrosexual men to vex appearing. According to Simpson, gays gave the initial prototype for metrosexuals. Media has played a major role in portraying metrosexuality as straight. It has bought them out as heterosexual men keeping touch with their feminine side. They coordinate colors, are deeply concerned about exfoliation and are manscaped.Consumer culture encouraged men to go shopping, buy magazines and spend freely to improve appearance. Cons umer capitalism has helped in doing away with unmoisturised, repressed and old-fashioned heterosexuality in party favor of metrosexuality. The conservative, self-denying, straight and modest man did not do much shopping. He had a duty to micturate money to be spent by his wife. He was substituted by a different kind, who has more interest in his image than his so called identity. This metrosexual man is more concerned at how he is being looked at.This man has been so much sought by the advertisers. Some people are of the view that metrosexuality is a phenomenon that good occurred naturally. Metrosexuality will very soon become our everyday vocabulary. Being metrosexual should not be treated as wrong. Those against metrosexuality use stereotypes to argue out their stand. Such stereotypes expect men to be insensitive, cold-hearted, thug-looking and grungy, which is not the reality. Ironically, many regard icons like Diddy, Usher and Kanye West are actually metrosexual but are role models to many.When we look at individuals who embrace metrosexuality, we notice that they do not attach themselves to gender norms of the society. But clearly, metrosexuals are making an try on to be different and find who they really are. This mindset is as old as mankind. Every society has a small group of people who look at what is normal for only a particularized time before creating a different normal to express themselves. In most cases, this bears fruit in cinema, art and music. In the society, men and women expected to follow specific guidelines for their gender.Failure to following these rules qualifies one to be label as an outcast. Despite the society accepting metrosexuality in men, it is still hesitating in allowing heterosexuals to create a unique guideline to be followed. The opponents view By the society accepting and integrating homosexuality, many funny cultural customs have been created. On the other hand, metrosexuality has caused even greater havoc but sile ntly. It has been argued that metrosexuals act gay, causing social interaction problems since they are straight with identity issues. This eventually starts affecting even family lives.Divorce place are on the increase since men cannot keep their word and women having to take up mens jobs. Great leaders world over have encouraged loyal family institutions. They argue that these are the foundations of strong civilization. But since families are breaking up, the society will also follow the same course. Opponents assert that metrosexuality has had a great impact on dating nowadays. Dating is today a complicated ritual more often than not ending up in heartbreaks rather than providing a learning experience for those involved. worsened still, many cannot find dates maculation others play around with other peoples hearts.Others engage in dangerous sexual behavior. It is argued that if women acted like women and men like men, the laws of attraction would take effect and make relationsh ips provoke and healthy. Men must be decisive, driven but understanding while women must be caring, delightful, free and loyal. This eternal rest can never find a replication in any other way (Serio, 2006). It is common for men and women to go the same salons, wear the same jeans, watch sports together and share beer. They even watch the same movies. Opponents of metrosexuality argue that this phenomenon spells disaster.They refer to it as unisexification. These opponents have linked unisexification to the societys downfall. They unless claim that as men behave like wassies and women become more aggressive, a platform is created that causes family break-ups, gender role reversal and dysfunctional relationships. Kids end up growing in mental and emotional problems. This could lead to more drug abuse and violence. Earlier civilizations knew it. They depicted that the balance is vital for opposites. They argue that if all things were the same, life would be unbearable.Gender equali ty does not exist. Gender roles exist and there is a whole lot of going between the genders. This is in terms of their biological, mental and emotional attributes. These attributes are the foundation of a strong society. They balance and stabilize families, relationships, work, schools and homes (Serio, 2006). People should accordingly be themselves. Men should act like they ought to and ladies should behave like ladies should (Serio, 2006). demonstration The issue of metrosexuality is complex and controversial. There are two arguments about this issue.On is a strong proponent for metrosexuality while the other is opposed to it. One thing remains clear though. The society has changed tremendously over the ages and will continue changing. Some aspects of the society that were so important in ancient ages have now found themselves in oblivion in the modern world. This is because they could not work for todays society. Traditionally, men and women have particular gender roles. It is evident that these roles have been changing with time to keep up with the worlds advancements. Also, men were stereotypically associated with certain attributes.These were meant to distinguish them from women. They included acting tough, cold-hearted and generally in control. Women were also assigned specific attributes that identified them as ladies. They included being soft, caring, loyal, and supportive and so on. In todays society, these notions cannot employ in their entirety. This has given rise to the concept of metrosexuality. Metrosexual men are only trying to find themselves. As a matter of fact the future is metrosexual. Gone are the days when men and women alike were restricted to particular gender attributes.People should be allowed to be themselves, and metrosexuality is one such way. There is no doubt therefore that metrosexuality has a future. Reference Coad, D (2008) Gender, Sexuality and Sport Suny Press Flockner, (2004). Metrosexual. Emece Editores Serio, L. (20 06)Metrosexuals and the downfall of society, retrieved from www. diserio. com, on November 20, 2008 Simpson, M. (2002). Meet the metrosexual, retrieved from http//www. salon. com, on June 22, 2002. The Age Company (2008)Rise of the Metrosexual, retrieved from www. theage. com, on November 20, 2008 Trubo, R. (2008)Metrosexuals Its a Guy Thing Medicine Net .