Conclusion- Marketing research Essay Example | Topics and Well Written Essays - 250 words

Conclusion- Marketing research - Essay Example The company’s experience has gained it a competitive advantage, for instance Google is available in 88 languages unlike its competitors. The user-interface is easy-to –use and simple for the users thus preferable over others. Google’s advanced search engines are fast and accurate because they are in order of relevancy to the search topic (â€Å"Google inc., swot,† 2008). It will take the competitors a while to build advanced search engines that can challenge Google search. The company has a chance to better as there more opportunities; the number of people willing to spend on online presence and the internet is rapidly increasing. The company can develop a mass-market portal to compete with MSN/Yahoo, it also has a browser: Google chrome (â€Å"Google inc., swot,† 2008) .All of these increases business opportunities. The company should solve its internal weaknesses such as political issues, address the threats such as competitors companies, look for solutions to content piracy issues and move on. So far so good but the company has potential to bridge the gap between the current position and the desired