An Investigation of Customers on Branding - A Case Study of Samsung Essay

An Investigation of Customers on Branding - A Case Study of Samsung - sample ExampleSuppliers and retailers alike should be able to let their consumers notice their products and services, and correspondingly develop their interest in these offerings (Zielke and Dobbelstein 2007). Trying the product is small towards the path to satisfaction and for developing their preference of the nock the latter develops obedience behaviour towards the company and their goods. Given this process, the first trial of a brand plays a particularly critical part. From an organisations point of view, knowledge and understanding of the factors that determine the leave behindingness of customers to purchase a particular brand is indispensable for product or service development (Zielke and Dobbelstein 2007). Majority of the research about brands have cerebrate on understanding the influences of brand aw beness and image (Keller 1993). Other studies have delved into the ways with which customer experi ences basin be developed (Berry 2000 Vargo and Lusch 2004). Knowing ones consumer is a primary principle of brand care and marketing. Consumers, however, are not fixed targets owing to the fact that they often change their needs and preferences(Zielke and Dobbelstein 2007). Moreover, existing customers of a brand likewise change their habits on purchasing and consumption. In addition, new customers come into the market with their private needs, preferences and characteristics (Corstjens and Lal 2000). Given all these, this era has taken a more customer-oriented approach to art, implying that changes on customer attitudes towards brands are to be expected. The ways with which brands are developed and managed shall correspondingly change in the coming years (Zielke and Dobbelstein 2007). Customer-centric commerce alter the transactions between companies and individuals, resulting in a relationship that is mutually beneficial to both parties.Since it is necessary that companies be able to identify the needs and preferences of customers to develop and customize their brands in a way that will provide satisfactory experiences among consumers.